Commitment, enthusiasm, curiosity, passion. If a person could be described with only four words, these would be his. Born in 1971 and brought up in Druento, a seventeenth century village in the province of Turin, Federico Cellini specialised in mechanics with expertise in the design, production and control of industrial equipment before earning a degree in Political Science.
Energetic and multi-talented, his first steps were as a sales representative but he was not satisfied with this and created a future for himself that corresponded to his talents, thanks to his first fortunate trip to Singapore. It is here that his inborn instinct, determination and brazen-faced nerve sustained him in his greatest challenge: to become the principal importer of automotive systems in Asia and the Middle East, specializing in pneumatic manipulators and founding in 1998 while not yet 30, one of the main companies for the sale of mechanic manipulators, Italmec industries.
From Singapore, the headquarters of the company, it is a short step to Southeast Asia and from 2000 on the branch offices of Italmec proliferated, thanks to his tireless work: Malaysia, Indonesia, Thailand, Vietnam, Philippines, South Korea, United Arab Emirates, and Saudi Arabia.
In 2005 he was the proponent of another important joint venture in Japan with the Kito Corporation, the third company in the world in the field of block hoists and chain cranes.
If 140 intercontinental flights a year seem to be a notable record, now you know who it belongs to. Italian to the core and Venetian down to the DNA, Federico Cellini says that one day he will calm down, pass the baton to someone else and raise a family.
For the moment, however, keep a safe distance from the sound of his mobile – a colourful mix of traditional tunes from his homeland and a source of embarrassment for the more sober minded – and don't think you could beat him at knocking back grappa: you wouldn't stand a chance.
She was born in 1972 and for most of her youth followed the movements of her family, putting down roots partly in Italy, partly in Spain. After leaving the parental home Viviana chose her own path and her future by herself and for herself. After years of experience and part-time jobs to pay for her studies, in 2000 she attained a degree in Foreign languages and literature at IULM University of Milan, following this in 2004 with a course in E-business and Digital Marketing in Barcelona. Independent, dogged, gifted with a strong team spirit, she was able to exploit one of her greatest capacities, the ability to adapt to different environments, making her the winning card in every one of the working worlds with which she has come into contact.
In Barcelona she found work at the local branch of Angelini Farmaceuticaand here she completed her training "in the field". In the meantime she also found the time to get married and have two lovely children. And with the smaller of the two only 6 months old, she arrived in Singapore in 2006, following her husband.
First of all she settled in, dedicating herself to her family and the Triathlon. It wasn't easy, it was a great change and an intensive sport. Despite training for 18 hours a week, Viviana applied for a job at the Italian Embassy and later worked as a teacher at the Italian Cultural Institute. However, the call of the business world was strong so, quite by chance in 2012, she went for a job interview in Italmec. They were looking for a part-time telephonist, they found Iron Woman.
In a short time Viviana fitted into the company workforce and within a few months showed her skills at 360 degrees, progressively revealing her talents. For Cellini she is a real bulldog; and he is not wrong in this because her eyes are the most fiercely precise that the company could wish to have. It is under her patient reorganization work that Italmec has perfected its internal management, the dealings with suppliers and control of orders. Viviana governs chaotic energy, turning it into propulsive material at the service of a company mechanism that is competitive and specialised. From photocopies to corporate, from the telephone switchboard to marketing, with her lucid organizational-managerial vision of production processes she contributes to consolidate the company and its inner workings.
However, if you think that Viviana's exuberant character has calmed down, you are wrong. She has abandoned the competitive Triathlon and dedicates herself now (only) to the Half Marathon, travelling from one continent to another. To race with her friends, she says. Some only go shopping with their friends...Draw your own conclusions when she answers you on the phone.
Personal Assistant to Managing Director
Whoever thinks that women are all the same is making a mistake, whoever thinks that Singapore women are all the same is making an even greater mistake. Because this young professional, born in 1981, is no ordinary woman. From her studies to become a company secretary to courses for refining her business skills, she was detected by Cellini in the company where she worked and co-opted to work for Italmec. Her high efficiency earned her a place as personal assistant in 2002. If the earth is sustained by four pillars, she is one that sustains Italmec and that's without exaggerating. There is no task that has not passed through her hands, no activity that has not received her attention, no problem that has not passed through her desk. It is out in the field, day after day where she has conquered the unconditional trust of her collegues and, above all, her boss. Fortunately this is not a problem for her husband who she met in 2005 and with whom she has had two lovely children in 2008 and 2013.
Nora loves her family but she is many things all rolled into one, a ringing laugh in the office kitchen, a hearty pat on her colleagues shoulders, a driving force of rare energy. She is the eyes and ears of Italmec, she has complete control of the CEO's agenda, an essential pawn for governing the world's chess game and its innumerable movements. Laughter and tears, ups and downs have given a special amalgam to her rapport with Italmec, responding for years with lively dedication. A rare thing. And, as women are not all the same, in 2004 Nora decided to change her name to Fiorenza.
Choosing what we want to be is not for everybody.
Born in 1980, Yap Yong Guan gained his diploma in mechanical engineering at the Singapore Polytechnic and has worked in Italmec for more then 10 years with responsibility for the technical sector.
If you are looking for the point in the company where productive needs and technical language meet, you have found it in him.
Backbone of the company, reference point for the technicians of both the Italian office and the Singapore office, it is thanks to him that the requests of the customers become a reality, through the meticulous control of the technical supply chain that leads to the customized production of every manipulator. Give him the technical specifics and YAP YONG GUAN will design for you the best possible robotic arms.
He developed professionally under the protective wing of the Operations Director and miraculously survived his mythical scoldings, counterbalancing them with a winning mix of seraphic Chinese calm and solid doses of Buddhist faith.
Highly regarded by customers and suppliers, the most important string he has in his bow is to have grasped how to unite his oriental preparation and familiarity with the dynamic workings of the Asian continent with his understanding of the Italian way of doing – and of being – a company. This is no small talent for someone on the other side of the world.
Despite his complete commitment, there are two things he will not change: his pronunciation of Italian and his hair-cut.
Hic sunt leones, they say in Latin. This proverb hits the nail right on the head.
Import & Export Manager
She was born in Salerno in 1978 and attained a diploma as an accounting analyst. She completed her training as an administrative manager in an Italian company where she followed accounting, the administrative office and retail sales. 2013 was the year of the turning point She not only changed her personal life but her whole life. Liliana arrived in Singapore to visit her brother. She couldn't imagine that in Singapore she would find a job and a home.
She has the hard-headedness and tenacity of the people from her home Campania region. She overcame the linguistic gap by following an intensive English course. To keep expenses under control she patiently sounded out local job opportunities, flooding all the Italian companies listed at the local Chamber of Commerce with her Curriculum Vitae.
A reply arrived from Italmec. From the initial job interview to the first day of work at her desk the distance was short and after only a few months the last staff member to arrive started making her presence felt.
The telephone switchboard is hers where she sorts through telephone calls and problems with the resolution of a person who has her feet planted firmly in reality. The administrative and shipping departments are hers as well as support logistics management for contacts with Italy. If you go looking for her, it's to be hoped that you have good news to tell her because, if it's going to be a good day, you can tell it from the tone of her voice at the receiver.
Behind her serious glasses and unnerving silent stare is hidden the lovely soul of a woman full of life and winning assets. Not least of all cooking, her real great passion. If you ever think of leaving behind you industrial oils, power presses and mechanical arms to open a cake shop "made in Italy" in a remote land, you should look to her. The secret of her success? Yeast with which she mixes - also in Singapore - the best bread I have ever tasted. It's not by chance that all the convivial dinners go through her oven. But don't say it too loud.
Born in1981 in Lugugnano, a small village near Verona, Andrea studied electronics and telecommunications at the Guglielmo Marconi Institute in Verona and then joined USI Italia. His career followed all the stages from workshop to the production office where he managed commissions and orders in the Purchasing department for four years. It was through this last position that he arrived in Asia in 2011 – China, Thailand, Malaysia – searching for new markets. His work experience became interwoven with his private life when, after some time, Andrea made his decision, he abandoned his previous life to embrace the challenge of the Orient. After a year and a half in Thailand, gaining experience with suppliers and researching new materials, Andrea met Italmec. The salesmen of the Singapore company were looking for a new client and in him Cellini found first a friend and then a trustworthy collaborator. The affinity between the two characters did the rest and, after a trial period, Andrea joined Italmec in 2013.
His mission is to consolidate the Thailand branch after a negative trend, elaborating a long-term vision finalized in commercial and economic growth. Andrea has thrown himself into this work with the doggedness of Venetians and the calm of a character used to bringing home results at the end of the day. And all this despite a coup d'état and the world economic crisis. Andrea's management of the Thai branch ("within the law, in harmony") revealed itself to be farsighted. His importance in Italmec was consolidated in 2014 when he was entrusted with the control of the difficult Malaysian market.
As an incentive, he was told that considering the company as his home and embracing the oriental challenge would be the key to his success. Andrea not only took this seriously but also uprooted his family to Bangkok, the city that had welcomed him.
His nickname is KHUN BIG, the big man. As Andrea goes round the company, he towers impressively above the slight local people. Determined and severe, a man with old-world courtesy, he knows how to measure two talents essential for controlling Asian markets and human relationships: a great tenacity and a special calm. However, don't get between him and his passions – good wine and good food. Andrea in no way betrays his Venetian origins as shown by his stubborn and almost religious attachment to the wines of his home territory.
In short, in Amarone wine we trust.
If you are looking for a combination of female delicacy and male determination, you have found it. Used to fending for herself from an early age and brought up lovingly by her aunt, she alternated university studies with work commitments. With Elettolux Nat refined her linguistic abilities and her managerial expertise as the person responsible for shipments. After a Master of Science in Management Technology attained at the National Institute of Development Administration (NIDA) in Bangkok, she joined USI where she worked in accounting and customer management. The turning point came once again thanks to meeting Cellini who wanted her in the Thai branch of Italmec. That was in June 2013.
As director of Italmec Siam, Nat contributed significantly to the recovery of the commercial branch thanks to her skilful management of the personnel. Her progressive orientation towards sales was sanctioned in 2014 by the new role assigned to her in the company. Nat became Italmec Siam's Sales Director.
Calm, cheerful, accessible, Nat is a delicate casket with a splendid smile hidden inside, the exquisite mystery of Asian courtesy and the sudden flash of an inquisitive character. You only need to worry about one thing when you sit beside her: be sure that she has already eaten in order to have her attention. And above all, don't challenge her, you will surely lose: you have no idea of the metabolic capacity concentrated in her quiet diminutive frame.
In the film "Pulp Fiction" it was Mr. Wolf who resolved problems, in GulfMec it is Sheeraz: a human "mountain" with kind eyes, as deep as the landscape of his homeland, Pakistan. He studied economy, journalism and art at Multan where he attained his Bachelor of Arts at Bahauddin Zakariya University. He worked in Lahore for Subway Restaurant and for Kobe Health Services but decided to go to the Emirates specializing in the administrative and commercial area for Three Star Metal Industries and OGF Shipping LLC. He ic calm but determined. He joined the Italmec family in 2015 and soon demonstrated his value and ability to manage critical situations and salesmen, gaining the respect of customers and suppliers. The next challenge he must face is to make the most of his abilities, energy and strategic vision in the difficult Pakistani market, combining his knowledge of the country with the experience matured abroad.
Sheeraz divides his time with his wife and two children, navigating between cricket and badminton and devouring books and texts of ancient history, his great love. You can see it in his eyes, which shine with a special brilliance when he speaks of this passion of his.
Middle East Area Manager
Gina was born in Venezuela but her parents are from Lebanon. She graduated in 2000 from Saint Joseph University, a French University in Beirut. For 10 years she worked for big multinational groups in the Human Resources field and in management (Schneider Electric, Crowne Plaza Beirut, Intercontinental Hotels Group Lebanon) in Lebanon and Dubai. In 2014 she accepted the challenge to work for Italmec Group, quickly becoming a crucial kingpin in commercial strategy at GulfMec, the Middle East branch of the company. This has been a big challenge for Gina since she had to combat as a professional woman in a markedly male-dominated sector (mechanics). Here she combines her organizing skills, her attention paid to clients and a talent for working in a team.
Gina is a corporate professional and polyglot, she can converse at a professional level in English, French, Spanish, Arab and Italian. She has demonstrated that she is able to make the best of her expertise, obtaining excellent results and confirming the validity of the mutual investment. She is lively, curious and passionate. When not working, she can be found under water doing scuba diving in rocky inlets or doing speleology or with her nose up, admiring Nature, best of all by the sea and under the sun.
Born in 1966, fourth generation Malaysian, Chua comes from a family of Chinese origin, resident in Kelantan, the Islamic state in the north of the country. After High School studies in mechatronic engineering in Malaysia, he transferred to Singapore to attend the Ngee Ann Polytechnic. It is here that he started his career: first in a company that sold semiconductors, where he stayed for eight years and successively in the Italmec group where, since 2003, he has followed the sales department, first selling mechanical manipulators for Bitalmec, the commercial branch with its headquarters in Malaysia.
An expert technician, a skilful salesman, gifted with the patience of Job, Chua has been able to mitigate the great organizational differences in the working worlds in which he has operated: the Italian one headed by the Italian company Dalmec and marked by a strong product customization, to the Malaysian one of which he knows all the secrets. He is so deeply rooted in the company mission that, if you ask him if he is pleased to do his job, he will answer that he is happy to fulfil his duties which have grown in degree and importance over time but nothing could equal the pleasure of selling manipulators. His first love.
He is a passionate advocate of his multicultural country, married for 11 years and father of 10, Chua describes himself in three terms: Buddhist, sports enthusiast, lover of good food. Ask him to speak in Bahasa, in Chinese, in English, ask him to swim 100 lengths or to play Badminton but please spare yourself his cooking. It is still a rocky road from gourmet to cook, if you don't believe him, try his spaghetti with tomato sauce. But then, learning to cook Italian style falls on the list of resolutions for the future. He will tell you that while laughing but don't worry, his laugh is a company trademark.